About
Here, you can write a brief introduction to your page. This engages your visitors and answers questions they may have about you.
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Who
Writing a bio has never been my strength (just take a look at my Linkedin) but… I’m part of a new generation of creatives who’ve taken unconventional paths. Starting in print and evolving into digital, I’ve worked on everything from large-scale websites to motion design systems for global brands. This journey has shaped me into a dynamic creative, designer, and thinker.
While I enjoy ideation, what engages me most is breaking down big concepts into actionable strategies. Being involved at every stage, from the first sketch to the final production—is rare, and I love shaping ideas into their ultimate vision. After 14 years in the industry, I pride myself on diving into any project, delivering innovative solutions, and navigating design challenges with creativity and precision.
Where
BBDO
FCB
Publicis
Poke
Communicator
TUI Europe
Digitas
BBC TopGear
AUK
What
Eurosports
YouTube
Mazda
Heineken
Air New Zealand
Olympics Committee
Volkswagen
BBC
Jack Daniel’s
HP
IKEA
Ted Baker
FedEx
How
Brand Identity
Conceptual thinking
Creative Direction
Visual Design
Motion Design
UI/UX
Video production
Design systems
Product Design