Client:  HP

sector: social / weB / PRINT

Agency:  BBDO REDWOOD

Role:  lead designer

This project was small in scope but one I was truly passionate about. HP aimed to introduce their latest range of high-end printers designed for ultra-detailed outputs. The centrepiece was a bespoke, premium book sent globally to leading architectural firms. This beautifully crafted piece not only highlighted HP's cutting-edge printing technology but also celebrated remarkable architectural projects from around the world.

My role focused on extending the reach of this printed masterpiece into the digital realm. I translated the book’s content into an engaging, standalone microsite, preserving its high-end aesthetic and storytelling. Additionally, I developed supporting social assets to amplify its impact and connect with a wider audience.

This project exemplified the seamless transition between print and digital, showcasing how HP's technology supports creativity at the every level.