client: GOOGLE Usa

sector: DIGITAL

Agency: BBDO REDWOOD

Role: creative/motion

At the Google Market Live event, three compelling films showcased the future of Customer Experience, Commerce, and Transformation. As the creative lead, I oversaw the design and animation of visual and branding elements, ensuring they enhanced the storytelling without detracting from it.

Guided by the GML brand guidelines, we carefully integrated key design components that energized transitions, harmonized with brand assets, and provided each film with a distinct yet unified visual identity across the series.