client: YOUTUBE UK

sector: PRINT / DIGITAL / DOOH

Agency: BBDO REDWOOD

Role: Lead creative

YouTube UK embarked on an ambitious B2B launch campaign, strategically targeting ad agencies across the nation to promote the transformative power of YouTube Advertising. This multifaceted campaign encompassed eye-catching cover wraps for prominent publications like Time Out magazine, Metro newspaper, and a diverse array of creative magazine titles.

I was thrilled to be a key player in this creative project, from the very beginning to the very end. I was involved in every step of the way, from brainstorming ideas on a notepad to creating the final designs, art direction, and animation. It was an amazing experience to be part of the team that brought this campaign to life.

Youtube UK - DOOH

Digital out-of-home screens were strategically placed outside various agencies around London, using bus shelters’ digital screens and London underground digital screens as the platform.