Eurosport
After the award winning success of FCB’s “The Journal” NZG & HPA returned with a much larger scale brief, a website dedicated on tackling NZ’s growing depression and anxiety issue. The website had to be more than just informative gov site, it had to have multiple cultural influences, from Māori to Pasifika cultures, colour palette which worked with curtain traditional cues, custom iconography (working along side multiple traditional Māori and Pasifikia illustrators) live user-testing and intensive UX workshops. Video, photography and interviews specifically created for the website to provide content with depth, interactive self-testing application, within a vast range of age groups (18-85)
The project spanned over a 8 month period, I was the lead designer working with 2 UX
client: Eurosport
sector: dooh
Agency: Mullen Lowe
Role: lead motion designer
Eurosport, a leader in sports broadcasting, launched an engaging DOOH campaign to promote its exclusive coverage of the Australian Open. In collaboration with the Media Agency Group, the campaign took over key London Underground stations—such as Waterloo, Piccadilly Circus, and Marble Arch—with 35 cross-track projection (XTP) ads. These dynamic 15-second ads transformed static visuals into fast-paced, animated narratives.
Building on Eurosport's static style guides from DixonBaxi, I led the adaptation of these assets into seamless, high-energy animations. By leveraging static imagery and smooth animation, we created templated assets that balanced speed, adaptability, and brand cohesion.
This project underscored the importance of designing with motion in mind, creating a dynamic and adaptable framework to build from.
