client: GOOGLE UK

sector: DIGITAL

Agency: BBDO REDWOOD

Role: senior CREATIVE

Google's #DearLocal campaign celebrated the heart and soul of local businesses across the UK, with Anthony Joshua and Sheridan Smith sharing stories of their favourite spots and why they matter.

My contribution focused on creating a tailored UI that tied the campaign’s creative elements together. Starting with the original Google interface, I refined it into a cleaner, minimalist design that aligned seamlessly with the brand's aesthetic. From there, I implemented smooth, consistent animations to ensure a unified experience across all platforms.

Beyond the technical aspects, I also contributed to the broader rollout, shaping the look and feel of the campaign's social elements and supporting the TVC launch. The result was a cohesive and heartfelt celebration of local businesses that resonated with audiences across mediums.