Ministry of Health NZ
After the award winning success of FCB’s “The Journal” NZG & HPA returned with a much larger scale brief, a website dedicated on tackling NZ’s growing depression and anxiety issue. The website had to be more than just informative gov site, it had to have multiple cultural influences, from Māori to Pasifika cultures, colour palette which worked with curtain traditional cues, custom iconography (working along side multiple traditional Māori and Pasifikia illustrators) live user-testing and intensive UX workshops. Video, photography and interviews specifically created for the website to provide content with depth, interactive self-testing application, within a vast range of age groups (18-85)
The project spanned over a 8 month period, I was the lead designer working with 2 UX
Depression
Client: New Zealand Gov
sector: DIGITAL
Agency: FCB NZ
Role: Senior CREATIVE
Building on the success of FCB's award-winning "The Journal," the NZG & HPA launched an ambitious website tackling New Zealand's rising depression and anxiety rates. Designed to resonate across diverse cultures—from Māori and Pasifika communities to middle-aged farmers, it went beyond the typical government approach.
As a lead UI designer, I collaborated with UX architects to create an accessible, culturally sensitive platform. We partnered with Māori and Pasifika artists for custom iconography and developed soothing colour palettes, imagery, and typography to foster a welcoming environment. Live user testing refined functionality for all users, while multimedia content like videos and interviews added relatable human stories.
Over eight months, we combined cultural diversity, user-centred design, and storytelling to craft a deeply impactful resource. This is profoundly personal among my projects, reminding me of design's power to create meaningful change.
Taha Hinengaro
Represents pumotomoto, or the fontenelle of a child, and symbolises contemplation of the mind.
Taha Tinana
Represents the heat wave of Taanerore and symbolises motion associated with physical health.
Taha Whanau
Represents the trunk of the firmly rooted tree, and family structure.
Taha Wairua
Represents the seed from Rangiaatea, and symbolises the connection with spiritual origins.
