client: YOUTUBE USA

sector: PRINT / DIGITAL / DOOH

Agency: BBDO REDWOOD

Role: Lead motion & design

This was a dream project, diving deep into the process of building a massive array of assets. My print and digital expertise helped bring everything in the playbook to life, while also shaping how it translated seamlessly into digital formats. The goal was to create a cohesive Primetime design platform—ensuring every viewer interaction, whether static or dynamic, felt connected and alive.

YouTube’s playful energy was at the heart of this campaign, and we made sure to harness that throughout. The results were incredible: over 50 unique assets spanning print, social, DOOH, and activations. From reception coffee tables to billboards all over the city, the campaign’s presence was undeniable— For me, the standout moment was seeing it all come to life on the big screen in Times Square. It made every late night completely worth it.